Centro Ottici

The project focuses on the renovation of an optics store, dating back 40 years. The store is a landmark of Nea Smyrni, Athens, located in a prominent site on the square by El Venizelos Avenue.The main challenge we faced was the volume of information assembled in a confined space of about 50sqm a multitude of distinct infrastructure elements, counters with glasses, benches, drawers, furniture, lightning, and visible air conditioning systems, paired with a large amount of heterogeneous exhibits, all contributed to a loaded environment, which was both tiring for the visitor and failed to showcase the product. The product, in turn, included a wide range of different types, materials and color pallets.