In 1939 the Wizard of Oz was previewed in colour and
millions of people enjoyed it. The Technicolor process
was one of the first technologies that brought colour
to the silver screen. After years since the launch of
one of our most significant collections, we decided
to consolidate the theme of colour. Technicolor is
an industrial product created on a graphic base of a
blend of 11 different wood species. 3 neutral shades,
White, Beige, Black, 15 bright colours, pure Black &
White. The idea that inspires this entire program is
based on recycled wood; to achieve this, we reproduced
a material that gives a typical perception of an
artisanal product. This can be seen from: irregular
shading, some caliber differences within the same box,
different edges that follow the typical imperfections
of the wood and different structures. The strength
is the colour that allows a free and multifaceted
interpretation.
Life in technicolor!